We're committed to raising awareness about breast cancer and helping those looking for a cure.
Ford's Role in the Fight Against Breast Cancer
In our 14th year as a national series sponsor of the Susan G. Komen Race for the Cure, we've contributed more than $95 million in donations and in-kind gifts to fund breast cancer education and research.
Warriors in Pink
In May 2006, Ford Division and its dealers launched a new campaign to ramp up the fight against breast cancer. "Warriors in Pink" was created to promote breast cancer awareness 365 days a year.
Warriors in Pink encourages our employees to become involved in the Race for the Cure. To date, more than 50,000 Ford employees have run or walked in these races across the country as proud torchbearers of Ford's commitment to the cause. Additionally, thousands of Ford dealers across the nation have joined the fight by participating in the Susan G. Komen Race for the Cure at their local race sites.
Mustang Joins the Race
To rev up our Warriors in Pink campaign, we’ve introduced a limited edition 2009 Mustang.
Produced in a limited edition of 1,000 units, the Mustang with Warriors in Pink package was designed exclusively in support of Susan G. Komen for the Cure. Available on the Mustang V-6 Premium Coupe and Convertible models, the Warriors in Pink package includes a unique grille and will add a pink ribbon and pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floor mats with pink ribbon and contrast stitching.
Warriors in Pink Apparel and Accessories
Celebrate the fight against breast cancer in Warrior fashions and gear! You’ll not only be showing your support, but 100% of the net proceeds are donated to Susan G. Komen for the Cure. Thanks to survivors and activists across America, Ford has sold more than $1.5 million of Warrior wear and gear. This year new styles and products are available to help spread the word about breast cancer awareness.
About Susan G. Komen for the Cure
Susan G. Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists working to save lives, empower people, ensure quality of care for all and energize science to find the cures. Thanks to events like the Susan G. Komen Race for the Cure, Komen has invested nearly $1 billion in the fight against breast cancer.
Additional Information
Support Susan G. Komen for the Cure by becoming a Warrior in Pink.
