Ensuring High Quality

Quality and customer satisfaction together are the central mission of all of our employees. We track our progress in achieving this mission through a combination of internal and external measurements that assess how we are doing and where we can improve. In 2007, we saw an improvement in both of these types of measurements. For example, initial Global Quality Research Survey ratings, which measure our customers' impressions of their new vehicles after three months of driving, were equal to Toyota and closing in on Honda in the U.S. Our performance in quality/customer satisfaction is discussed in more detail in the Economy section.