June 18, 2008 |
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Transformed Rouge, five years later | |
Five years ago, the Rouge factory complex was a symbol of America’s industrial past. Scarred by decades of heavy manufacturing, it was nobody’s idea of the environmental showpiece. Today, the Rouge Center is studied and benchmarked by companies and academics around the world. The “living” roof atop the Dearborn Truck Plant remains the largest in the auto industry and one of the largest in the world. More than 500,000 people, including school groups, have toured the Rouge since its transformation in 2003. [More...] |
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Kristen Kinley | kkinley@ford.com | 313-337-2786 |
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Fine tuned ears behind Lincoln THX II | |
John Giardina is Ford’s acoustical engineer with the ears responsible for maximizing the sound quality of the Lincoln MKS’s THX II Premium Certified Audio System with 5.1 surround sound. While much of the audio system work is done with extensive computer design and analysis, Giardina’s ears have the final say. With his trained ears, he can sit in the car and detect minute subtleties that affect the overall sound quality and tweak the sound accordingly. |
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Mark Schirmer | mschirme@ford.com | 313-390-8647 |
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A vroom with a safer view | |
V-8 engine. Check. Killer sound system. Check. Panoramic glass roof that filters 90 percent of the sun’s heat-generating infrared rays and 96 percent of burn-causing ultraviolet rays with the relative effectiveness of SPF 50 sunscreen. Um… check. At a time when the auto industry is introducing ever-larger and more creative sunroofs, the 2009 Glass Roof Mustang is a step ahead of the trend by offering protection to passengers from the sun’s harmful rays. [More ...] |
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Wes Sherwood | wsherwoo@ford.com | 313-390-5660 |
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Lincoln MKS dealer bound | |
Lincoln dealers across the U.S. are celebrating the arrival of the all-new 2009 Lincoln MKS – a new flagship sedan that offers a timeless, elegant design, well appointed interior and a comprehensive suite of safety, comfort and convenience technologies for a value compared to other luxury sedans. Prices start at $38,465 (including destination), thousands less than similar products from Lexus and Acura. [More ...] |
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Mark Schirmer | mschirme@ford.com | 313-390-8647 |
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Fickle teens stick with ‘Stang | |
Eight tracks may have given way to iPods and passing notes may in class has morphed into text messaging. But one teen trend remains stubbornly in style – the love of Ford Mustang. A recent survey showed that the Mustang remains the car that teens would choose as their first car. Little has changed since the Mustang debuted in 1964 and immediately became an icon of affordable automotive freedom and style. [More ...] |
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Dan Jarvis | djarvis1@ford.com | 313-845-2709 |
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