FORD EXPLORER PRAISED FOR AFFORDABILITY, SAFETY

DEARBORN, Mich., July 1, 2008 – The 2008 Ford Explorer is more resistant to damage and less likely to cause damage to other vehicles in low-speed crashes than other midsize sport utility vehicles, the Insurance Institute for Highway Safety (IIHS) reported today.

“The Ford Explorer has been the benchmark SUV for family capability, safety and value for two decades,” said Darryl Hazel, president, Ford Customer Service Division. “Insurance companies are more likely to give Explorer customers discounts because of this established track record.”

Ford was the first to market with crash structures on SUVs that are more compatible with passenger cars. When the Explorer was redesigned for the 2002 model year, the front bumper was dropped nearly two inches, to better align with the crash structures of passenger cars.

The 2008 Explorer retains that design, which helps to reduce damage to cars in common slow-speed incidents and allows lower vehicles' energy-absorbing bumpers to do their work. The Explorer is the only midsize SUV to receive the government’s highest frontal crash test rating for six consecutive years.

“Ford has more IIHS Top Safety Picks than any other brand, and more government 5-star safety-rated vehicles than any other automaker in history,” Hazel said. “Part of this safety success is that our larger family and work vehicles are more compatible with smaller vehicles.”

The Explorer outperformed several other midsize SUVs in 10 mile-per-hour crash tests with the back of a typical midsize car. The test results will be used in the IIHS’s petition to the National Highway Traffic Safety Administration for the standardization of bumper height for all passenger vehicles.

“One big difference is that the Explorer’s bumpers line up pretty well with those on cars, so when this SUV hits a car or a car hits it, the bumpers on both vehicles engage instead of over- and under-riding each other,” said Institute president Adrian Lund. “When cars collide with other cars, their bumpers usually line up pretty well, but in SUV-to-car crashes, the bumpers often don’t match up at all. The result can be thousands of dollars of unnecessary damage in low-speed crashes.”

In front-to-rear collision tests, the other SUVs overrode the rear bumpers of stationary Hyundai Sonatas causing damage ranging from $3,891 to $4,737, and each SUV sustained more than $1,000 damage. By comparison, the Explorer sustained less than $1,000 damage, and it inflicted only about one-third as much damage on the midsize sedan.

The IIHS reported that real-world crash data is consistent with the tests. The Explorer had lower-than-average losses under the same insurance coverage during the same years compared to the competitive models.

“There’s no evidence that the relatively effective bumpers on the Ford Explorer compromise its off-road performance or its utility at loading ramps,” Lund said. “The Explorer shows that you can still have the utility of an SUV without making bumpers so high that they don’t line up with cars.”

Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 228,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.