Ford South America: Vehicle Safety

Ford remains a global leader in vehicle safety. We aim to give customers peace of mind and make the world safer by developing advanced safety technologies and making them available across a wide range of vehicles.

The new EcoSport brings advanced systems for both passive and active protection to prevent accidents and ensure the vehicle is in control under various driving conditions. The EcoSport comes with front airbags as standard, offers curtain side airbags as optional and is the only vehicle in its category prepared to receive child seats according to the ISOFIX standard. (ISOFIX is the global standard for child safety seat attachment points.)

The new Fiesta achieved the highest score in safety tests conducted by the Latin New Car Assessment Program.1 Ford’s model received four stars in safety for both adults and children, the best among all evaluated.

The Focus, is the best-selling car in the world in 2012, and will soon have a new model available in South America. The Focus is recognized for its advanced design security and vehicle dynamics. In addition to an ultra-rigid safety cell protected by crumple zones, its arsenal includes dual airbags, front seatbelts with a pre-tensioned limiter and ABS brakes with electronic brake distribution and cornering brake control.

See the Vehicle Safety and Driver Assist Technologies section for more on our vehicle safety technologies and activities.

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  1. Several public and private agencies around the world perform crash testing of vehicles and publish safety ratings, however these rating systems are relatively new in South America. Recently, New Car Assessment Programs (NCAPs) are being launched in regions where they have not existed in the past. This is partly due to a new nonprofit organization based in London called Global NCAP that is promoting the establishment of NCAPs around the world. Global NCAP developed a Latin NCAP system, which is now providing ratings on vehicles in South and Central America.

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