Data: Engagement and Community

Data on this page

A. Employee Satisfaction, Pulse Survey

B. Overall Dealer Attitude

C. Employment by Business Unit

D. U.S. Employment of Minority-group Personnel and Women at Year-end

Notes to Data

Notes to Data

Analysis

Notes to Data

Notes to Data

View all data on this page as charts | tables

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Percent satisfied

Each year, we ask our salaried workforce to participate in the Pulse survey to gain insight into employees’ overall satisfaction with the Company, their jobs, diversity and other aspects of workplace satisfaction.

In 2012, the Employee Satisfaction Index continued a nine-year trend of scores equal to or better than the prior year. The topic of Management Commitment to Diversity continued a six-year trend of scores equal to or better than the prior year.

Relative ranking on a scale of 1–100 percent

	2007	2008	2009	2010	2011	2012
Ford (winter/summer score)	64/69	69/68	71/80	83/85	84/82	84/83
Lincoln (winter/summer score)¹	64/66	66/64	66/71	71/62	61/64	68/67
Industry (winter/summer score)	70/72	73/72	70/74	75/78	80/81	82/81

Ford stopped production of Mercury with the 2011 model year. Beginning in 2011, the dealer satisfaction data for Lincoln dealers no longer include Mercury dealers.

Overall dealer attitude is measured by the National Automobile Dealer Association (NADA) Dealer Attitude Survey. Scores are for the summer and winter respectively of the year noted.

Approximately 64 percent of our dealers provided feedback through the summer 2012 NADA survey process. We remained consistent in many areas in this survey compared to our Winter 2011 record improvements, including in our Regional Sales, Service and Parts Personnel rankings. However, scores continued to increase in the categories of Ford Motor Credit Company Capability, Senior Management Effectiveness, Dealer Communications, and Marketing and Vehicle Incentives.

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Average number of people employed

	2007	2008	2009	2010	2011	2012
Total	246,000	213,483	176,783	165,489	165,968	171,000
Automotive	235,000	203,316	168,610	158,470	159,540	165,000
Financial Services	11,000	10,167	8,173	7,019	6,428	6,000

Reported to regulatory authorities

These employee numbers do not include dealer personnel; 2009 employee numbers have been adjusted to reflect the new accounting standard on the deconsolidation of many of our variable interest entities.

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Percent

Reported to regulatory authorities

Employee Satisfaction Index

Company Success Mindset

Management Commitment to Diversity

Overcoming Workplace Obstacles

To align with the 2003–2007 reported data, 2008 data has been modified to reflect the total Company. Previously, 2008 data reported Ford Automotive data only.