Data: Market Share and Sales

Data on this page

  1. Ford Motor Company Market Share – United States
  2. Ford Motor Company Market Share – Europe
  3. Ford Credit Financing Market Share – United States
  4. Ford Credit Financing Market Share – Europe
  5. Summary of Vehicle Unit Sales
  6. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
  7. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

View all data on this page as charts | tables

A. Ford Motor Company Market Share – United States

Percent

2007 2008 2009 2010 2011 2012
15.6 14.2 15.3 16.4 16.5 15.3
  • Reported to regulatory authorities

Notes to Data

For 2012, Ford’s total U.S. market share was down 1.3 percentage points, while Ford’s U.S. retail share of the retail industry declined seven tenths of a percentage point. The declines largely came from the discontinuation of the Crown Victoria and Ranger, capacity constraints, and reduced availability associated with our Fusion and Escape changeovers

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B. Ford Motor Company Market Share – Europe

Percent

2007 2008 2009 2010 2011 2012
10.9 10.0 9.1 8.4 8.3 7.9
  • Reported to regulatory authorities

Notes to Data

Ford remained Europe’s No. 2 best-selling car brand for the fifth consecutive year in 2012, boosted by strong performance in the U.K. and growth in Russia. Ford’s market share in its traditional 19 markets was 7.9% for the year, down 0.4 percentage points on 2011.

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C. Ford Credit Financing Market Share – United States

Percent

  2007 2008 2009 2010 2011 2012
Wholesale 78 77 79 81 80 78
Retail installment and lease 38 39 29 32 36 38
  • Reported to regulatory authorities

These data include Ford, Lincoln and Mercury brands only.

Analysis

For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.

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D. Ford Credit Financing Market Share – Europe

Percent

  2007 2008 2009 2010 2011 2012
Wholesale 96 98 99 99 99 98
Retail installment and lease 26 28 28 26 29 32
  • Reported to regulatory authorities

Notes to Data

These data include Ford brand only.

Analysis

For more information on Ford Credit, please visit www.fordcredit.com. For more information on Ford Credit financial information, visit the Ford Credit investor center.

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E. Summary of Vehicle Unit Sales

Thousands

2007 2008 2009 2010 2011 2012
6,553 5,407 4,817 5,524 5,695 5,668
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F. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)

Percent of first-time buyers

  2007 2008 2009 2010 2011 2012
Ford Motor Company U.S. 11.4 9.5 8.1 8.4 10.1 10.6
Ford Motor Company Europe (UK, Germany, Italy, France, Spain) 11.0 11.0 10.0 8.0 9.0 7.0

Related Links

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G. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

Percent loyal to corporation

  2007 2008 2009 2010 2011 2012
Ford Motor Company U.S. 42.3 41.6 42.1 49.7 48.6 47.7
Ford Motor Company Europe (UK, Germany, Italy, France, Spain) 50.0 53.0 49.0 45.0 51.0 52.0

Related Links

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