- Sales of latest-generation Ford Fiesta reach one million in Europe
- Sales landmark reached in January 2011, 28 months after latest-generation Ford
- Fiesta sales commenced in October 2008
- Ford Fiesta has been the best-selling small car in Europe for the past two years
- Total global sales of the latest-generation Ford Fiesta are 1,140,000
COLOGNE, Germany, Feb 17, 2011 – European sales of the latest-generation Ford Fiesta reached one million last month. The landmark was achieved just 28 months after the popular Ford small car – Ford's No.1 top-selling car – went on sale in Ford dealerships across Europe.
When it first drove out of Ford dealer showrooms in October 2008, the award-winning Ford Fiesta championed a new era in small car design, performance and functionality. Available in three- and five-door hatchback bodystyles and a range of fuel-efficient powertrains, it shot up the sales charts and became the No. 2 best-selling car in Europe in early 2009, a position it has retained ever since.
"I want to thank our customers across Europe for making the Ford Fiesta such a great success," said Stephen Odell, chairman and CEO, Ford of Europe. "Its innovative design combined with state-of-the-art technology continues to be a great hit."
"To reach the one million sales mark is a significant achievement, but there is much, much more to come as the Ford Fiesta continues to appeal to customers and goes from strength-to-strength in markets throughout Europe."
The Ford Fiesta is produced in Europe in Ford's state-of-the-art assembly plants in Cologne, Germany and Valencia, Spain. It is the most successful European-made small car sold in Europe ever, with cumulative sales totalling 14-million since the car was first launched in 1976.
For the past 35 years, the Ford Fiesta has been synonymous with economical, practical and dependable motoring. Today, it continues to appeal to a new generation of motorists, with research showing it is attracting younger, more affluent buyers who are choosing higher trim levels with more features and options.
Ford Fiesta Facts
- The new Fiesta RS World Rally Car scored an impressive 1-2-3 in last week's Rally Sweden on its first competitive outing
- Ford Fiesta has gained a five-star safety rating in China, with similar maximum ratings in Europe and Australia/New Zealand
- More than 55 per cent of the Fiesta body structure is made from ultra-high-strength steel
- Key European markets for the Ford Fiesta are France, Germany, Great Britain, Italy, Spain, Belgium, Netherlands and Turkey.
- Last year the Ford Fiesta was the top-selling car in Greece and the UK.
- Ford Fiesta is built at Ford plants in Cologne, Germany; Valencia, Spain; Nanjing, China; Rayong, Thailand and Cuautitlán, Mexico, and is sold globally in more than 100 markets.
- The Fiesta ECOnetic model comes with ultra-low 3.7 l/100 km (76.2 mpg*) and 98 g/km CO2 emissions.
*Note: Fuel economy figures quoted are based on the European Fuel economy Directive EU 80/1268/EEC and will differ from fuel economy drive cycle results in other regions of
the world.
Who buys the Ford Fiesta?
- Conquest customers (those who coming to Ford from competitive brands) represent 45% of all buyers
- Gender: Men 50%; Women 50%
- Key option / Series take rates: 42% high series; 35%/65% diesel/petrol split; 25%/75% 3-door/5-door split
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About Ford of Europe
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets and employs approximately 66,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities, including joint ventures. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.