- Ford's total European 51 market sales volume at 114,100 units, up 100 units compared with January 2010
- Ford Euro 19 Western European market sales at 99,700 units, down 5,500 units
- Turkish sales increased by 122 per cent – the best January volume for more than a decade; at 7,300 units
- Sales in Russia and Eastern Europe gained 24 and 37 per cent, respectively
- Ford Euro 19 passenger car sales share at 8.2 per cent, down 0.2 percentage points; total vehicle sales share at 8.3 per cent, down 0.5 ppts. Total vehicle share was up 1 percentage point from December 2010
- Ford share up year-on-year in Germany, Britain, Austria, Hungary, Poland, Belgium and Sweden
- Ford No.1 brand in UK, Hungary and Turkey; top-selling imported brand in Italy
- Sales of all-new C-MAX developing strongly (22,000 units after only three months on sale)
- All-new Focus will arrive in first European dealerships from next month
- In 2011, around 40 per cent of Ford's volume in Europe is expected to be comprised of sales of all-new or significantly-freshened models
- Srong product pipeline continues to flow: 20 new models and derivatives to come in next three years
COLOGNE, Germany, February 15, 2011 – Ford's sales in total Europe were stable in January, with strong sales in Eastern Europe, Russia and Turkey offsetting a decline in Ford's Euro 19 traditional Western Europe markets.
Ford's sales volume in its total 51 European markets was at 114,100 units, slightly up by 100 units on January 2010.
Ford's sales volume in Russia increased by 24 per cent, while Eastern European sales rose by 37 per cent and Turkish sales by 122 per cent – the best Ford sales volume in Turkey for more than a decade, at 7,300 units. The increased sales volume in these markets helped to offset a lower volume in Ford's traditional 19 markets, where sales were 99,700 units, down 5,500 units or 5.2 per cent.
Ford's passenger car share was 8.2 per cent, a reduction of 0.2 percentage points from the same month in 2010, while total vehicle share was 8.3 per cent, half a per cent lower than in January 2010.
"Turkey had a great month – the best in more than a decade – with sales more than doubled, while Eastern Europe and Russia also showed very healthy sales growth in January," said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. "Despite a small decline overall in Western Europe, I'm very pleased that our share was up in several markets, including the important large markets of Germany and Britain."
The all-new C-MAX – which is still being launched across Europe – has already sold over 22,000 units after just three months. Ford's other freshened models such as the S-MAX and Galaxy are developing strong momentum, and the all-new Ford Focus reaches the first Ford dealer showrooms in March.
"2011 is a major year for us in terms of new product; approximately 40 per cent of our volume in Europe will be sales of all-new or significantly freshened models. Add to this the introduction of at least 20 new models or derivatives and an array of new technologies over the next three years – and you may see why we feel confident about Ford's future in Europe as we move forward," said de Waard.
January sales highlights (Euro 19 plus Russia and Turkey)
Market Performance:
- January sales in Russia were at 3,600 units, an increase of 24 per cent or 700 units on 2010, whilst Turkey reported a sales gain of 122 per centto 7,300, up by 4,000 versus January 2010. This has been the best January volume for Ford in Turkey since 1999.
- Market leadership in the UK, Hungary and Turkey.
- Ford's share in its traditional 19 European markets was 8.3 per cent for January, 0.5 ppts below last year.
- Commercial Vehicle market share of 8.5 per cent was up by 0.8 ppts - the best CV January volume for Ford in its Euro 19 markets since 2007.
- Increased share in seven of Ford's main 19 European markets, including Britain, Germany, Austria, Belgium, Hungary, Poland and Sweden.
- Ford was again No.1 imported brand in Italy.
- Market-leader UK reported a 16.4 per cent market share for the month of January, up by 0.7 ppts on 2010 - the highest share increase for the six major markets (Britain, France, Germany, Italy, Russia and Spain).
- Germany's volume of 17,100 was up 3,400 units or 25.1 per cent on January 2010 – the best January volume since 2003.
- Highest share gains in the traditional 19 European region were delivered in Sweden (up 1.2 ppts, with share at 6.8 per cent, the highest January share since 2006), Austria (up 1.1 ppts; share at 6.6 per cent, and volume at 1,900, an increase by 49 per cent and the highest sales volume there since 2007) and Hungary (up 1.1 ppts; share at 12.9 per cent).
Model Performance:
- Fiesta (27,000), Focus (20,600), and Transit (10,600) were Ford of Europe's top-selling models in the Euro 19.
- Fiesta was best-selling foreign vehicle for the month in Italy, and was overall retail sales leader in Britain, where also the Galaxy was the top-seller in its respective segment.
- Since its market debut in October 2008, 1,120,000 customers have purchased the Fiesta around the world, with more than 1,000,300 cars having been sold in Europe.
- New C-MAX sales soared to 8,900 in January, now totalling 21,500 units since its market entry in late 2010, the best January C-MAX volume since 2007.
- S-MAX and Galaxy had another strong month in January, with S-MAX sales being up by 1,100 units to 4,200 or 36.2 per cent, the highest January volume since 2006, whilst Galaxy saw sales of 2,300, up by 600 on 2010, an increase of 38.1 per cent on January 2010 and the highest volume and share since 2007.
- Transit sales soared to 10,600 units (up by 3,100 on January 2010) or 42 per cent and were the largest January volume for Transit since 2007.
- Retail sales accounted for 65 per cent of Kuga and Fusion, 64 per cent of Fiesta, and 63 per cent of Ka in the first month of 2011.
Notes to Editors:
- Ford of Europe's market share refers to the 19 European markets (Euro 19) - excluding Russia, Turkey and Romania (as the other main markets) and excluding the 29 European Direct Markets (EDM), where we base our share on non-domestic sales volume and hence no total industry share figures are available. Sales data (reference: registrations) for specific car lines refer to Euro 19.
- We also report our sales performance (passenger cars and commercial vehicles) for the total region for which Ford of Europe is responsible (51 markets in total), here however as retail sales (as total industry registrations numbers are not available).
- The Euro 19 markets are: Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden and Switzerland. Ford reports sales for Estonia, Latvia and Lithuania through our Finnish National Sales Company, so sales data for the Baltic states is also included within Euro 19.
- EDM 29 or European Direct Markets are: Albania, Algeria, Andorra, Armenia, Azerbaijan, Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Egypt, Georgia, Gibraltar, Kazakhstan, Kyrgyzstan, Libya, Macedonia, Malta, Moldova, Montenegro, Morocco, Serbia, Slovakia, Slovenia, Tajikistan, Turkmenistan, Tunisia, Ukraine, Uzbekistan
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln.The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordmotorcompany.com.
Ford of Europe is responsible for producing, selling and servicing Ford brand vehicles in 51 individual markets and employs approximately 66,000 employees. In addition to Ford Motor Credit Company, Ford of Europe operations include Ford Customer Service Division and 22 manufacturing facilities, including joint ventures. The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was founded. European production started in 1911.