Toolbox
Materiality Matrix
Click on the boxes in the navigator (right) to explore each level, and click on individual issues below to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
High Current or Potential Impact on Company
High Concern to Stakeholders
Vehicle Safety
| Definition/Description | Active and passive safety; pedestrian safety; customer interest in and demand for safe vehicles; increasing regulation generally with focus on active safety; challenge of evolving in-vehicle technology |
|---|---|
| Comments | Developed and emerging market issues differ |
| Trend (from previous analysis) | Ford increasingly emphasizing market opportunity for safer products |
| Level of control or influence | Medium |
| More information |