Toolbox
Materiality Matrix
Click on the boxes in the navigator (right) to explore each level, and click on individual issues below to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Medium Current or Potential Impact on Company
Medium Concern to Stakeholders
Marketing Communications/Demand Creation/Advertising
| Definition/Description | Advertising and other communications with customers |
|---|---|
| Comments | Within Ford, primarily a compliance issue; for NGOs/multi-stakeholder groups, concern over whether Ford can only react to consumer desires or can lead them, e.g., toward more sustainable products |
| Trend (from previous analysis) | Same position |
| Level of control or influence | High |
| More information |