Toolbox
Materiality Matrix
Click on the boxes in the navigator (right) to explore each level, and click on individual issues below to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Medium Current or Potential Impact on Company
Medium Concern to Stakeholders
Emerging Market Vehicle and Road Safety
| Definition/Description | Road safety as a public health issues: safety for motorists and non-car users; infrastructure; driver education |
|---|---|
| Comments | Increasing focus of Ford's outreach to customers |
| Trend (from previous analysis) | Increased in importance to Ford |
| Level of control or influence | Medium |
| More information |