Toolbox
Materiality Matrix
Click on the boxes in the navigator (right) to explore each level, and click on individual issues below to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
High Current or Potential Impact on Company
High Concern to Stakeholders
Emerging Market Products and Services Strategy
| Definition/Description | Ford's approach to emerging markets: vehicles v. mobility services; base of the pyramid strategy; infrastructure development; Ford's target customer and position relative to emerging market OEMs; Ford's impacts/contributions in emerging markets (other than products and services), including local sourcing, pollution, potential for partnerships |
|---|---|
| Comments | Key drivers of the issue include congestion, shifting demographics, urbanization and social equity |
| Trend (from previous analysis) | Already at the highest level |
| Level of control or influence | High |
| More information |