Toolbox
Materiality Matrix
Click on the boxes in the navigator (right) to explore each level, and click on individual issues below to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
High Current or Potential Impact on Company
High Concern to Stakeholders
Advanced Clean Vehicle Technology
| Definition/Description | Ford's development of low-carbon technologies, including hybrids, electric vehicles, clean diesel, fuel cells; also emerging technologies like nanotechnology |
|---|---|
| Comments | High customer/NGO interest in technologies but also concerns over cost and infrastructure |
| Trend (from previous analysis) | Greater customer awareness of technology options |
| Level of control or influence | Medium |
| More information |