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Performance Summary

The table below provides three-year performance data according to a set of key indicators.

In previous sustainability reports, we organized our data and indicators around Ford's Business Principles. This year - although most of the indicators themselves are the same as in years past - they have been organized into the broader categories of Economy, Environment and Society. This shift mirrors the organization of our Web report and represents an internal evolution in our approach to sustainability. It also aligns the report more clearly with the Global Reporting Initiative's guidelines.

This report covers the year 2007 and early 2008. The data are primarily for 2007 (for operations) and for the 2007 and 2008 model years (for vehicles). The data cover all of Ford Motor Company's wholly and majority-owned operations globally, unless otherwise noted. Changes in the basis for reporting or reclassifications of data previously reported are noted below.

This report is aligned with the Global Reporting Initiative's G3 Sustainability Reporting Guidelines, released in October 2006, at a self-declared application level of "A". See the GRI index for a complete index of GRI indicators.

  2005 2006 2007
Initial quality study – J.D. Power and Associates (3 months in service), problems per hundred vehicles 129 131 125
GQRS things gone wrong (TGW) (3 months in service), total things gone wrong per 1,000 vehicles1 1,846 1,586 1,405
GQRS customer satisfaction (3 months in service), percent satisfied1 73 74 76
Vehicle dependability – J.D. Power and Associates (4–5 years of ownership), Ford Motor Company, U.S., problems/hundred 231 225 221
Sales satisfaction with dealer/retailer, Ford brand, U.S., percent completely satisfied2 80 81 82
Sales satisfaction with dealer/retailer, Ford brand, Europe, percent completely satisfied 80 81 80
Service satisfaction with dealer/retailer, Ford brand, U.S., percent completely satisfied3 66 70 72
Service satisfaction with dealer/retailer, Ford brand, Europe, percent completely satisfied 66 67 68
Shareholder return – Bloomberg Total Return Analysis, percent4 -45 1 -10.4
Net income/loss, $ billion 1.4 -12.6 -2.7
Sales and revenue, $ billion 176.8 160.1 172.5

NOTES TO THE DATA

  1. GQRS customer satisfaction/TGW
    GQRS (Global Quality Research System) is a Ford-sponsored competitive research survey. GQRS is an early indicator of J.D. Power quality results. First-quarter 2008 GQRS customer satisfaction and TGW are 77 and 1,284 respectively. See the Economy section for a discussion of our efforts to improve quality.

  2. Sales satisfaction with dealer/retailer, Ford brand, U.S.
    Note that the measure changed in 2005 from "Percent Completely Satisfied" to "Net Promoter Score." The data has been recalculated to reflect Net Promoter Scores.

  3. Service satisfaction with dealer/retailer, Ford brand, U.S.
    Note that the measure changed in 2005 from "Percent Completely Satisfied" to "Net Promoter Score." The data has been recalculated to reflect Net Promoter Scores.

  4. Shareholder return
    Total shareholder return is from Bloomberg Total Return Analysis assuming dividends reinvested in Ford stock.