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Performance

Vehicle safety is the product of complex interactions among the driver, the vehicle and the driving environment. We use the Haddon Safety Matrix (developed by William Haddon, a former NHTSA administrator and IIHS president) to take a holistic view of the factors that affect automotive safety. The Haddon Matrix looks at injuries in terms of causal and contributing factors, including human behavior, vehicle safety and the driving environment. Each factor is then considered in the pre-crash, crash and post-crash phases. In the pre-crash phase, the focus is to help avoid the crash. In the crash and post-crash phases, the primary objective is to help reduce the risk of injury to occupants during and after a collision. Another goal is to minimize the amount of time that elapses between the crash and when help arrives.

Haddon Safety Matrix

Click on the column headers for information and examples of our activities in each area.

Pre-crash

(accident avoidance)

  • Research
  • Education
  • Advocacy
  • Crash avoidance
  • Security
  • Road design for accident avoidance
  • Traffic control

Crash

(occupant protection)

  • Technology and proper use
  • Crashworthiness
  • Road design for injury mitigation
  • Research

Post-crash

(injury mitigation)

  • Telematics
  • Post-crash notification
  • Emergency medical services

Example of Ford actions

(detailed in this section)

  • SYNC™ technology
  • Driving Skills for Life
  • See Me Safe
  • Roll Stability Control™
  • Personal Safety System™
  • Accident avoidance features
  • Post-crash notification
  • Global Road Safety Partnership
  • Accident research