Materiality Matrix
Click on the boxes in the navigator to explore each level and click on individual issues to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
High Current or Potential Impact on Company
High Concern to Stakeholders
Vehicle Safety
Definition of issue
Active and passive safety; pedestrian safety; customer interest in and demand for safe vehicles; increasing regulation generally with focus on active safety; challenge of evolving in-vehicle technology.
Comments
Developed and emerging market issues differ.
Trend from previous analysis
Ford increasingly emphasizing market opportunity for safer products.
Level of control or influence
Medium
More information