Materiality Matrix
Click on the boxes in the navigator to explore each level and click on individual issues to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
High Current or Potential Impact on Company
High Concern to Stakeholders
Products and Services Strategy
Definition of issue
Ford's approach to emerging markets (developing countries and high-growth niches within slow-growing markets): vehicles v. mobility services; base of the pyramid strategy; infrastructure development; Ford's target customer and position relative to emerging market OEMs; Ford's impacts/contributions in emerging markets (other than products and services), including local sourcing, pollution, potential for partnerships.
Comments
Key drivers of the issue include congestion, shifting demographics, urbanization and social equity. High level of stakeholder concern over access to mobility, Ford's vision for mobility in emerging markets.
Trend from previous analysis
A more focused definition of the mobility issue
Level of control or influence
High
More information
- Mobility
- Letter from William Clay Ford, Jr.
- Letter from Alan R. Mulally
- 2007 Sales and Highlights
- Delivering High-Quality, Innovative Products Globally
- Accelerate Development of New Products Our Customers Want and Value
- Customers
- Ford Introduces the All-New Fiesta
- Sustainable Technologies and Alternative Fuels Plan