Materiality Matrix
Click on the boxes in the navigator to explore each level and click on individual issues to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Medium Current or Potential Impact on Company
Medium Concern to Stakeholders
Marketing Communications/Demand Creation/Advertising
Definition of issue
Advertising and other communications with customers.
Comments
Within Ford, primarily a compliance issue; for NGOs/multi-stakeholder groups, concern over whether Ford can only react to consumer desires or can lead them, e.g. toward more sustainable products.
Trend from previous analysis
Lower level of concern to stakeholders
Level of control or influence
High
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