Materiality Matrix
Click on the boxes in the navigator to explore each level and click on individual issues to see details.
Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
High Current or Potential Impact on Company
High Concern to Stakeholders
Competitive Factors
Definition of issue
Interrelated factors of overcapacity, declining market share; pricing pressure, relative success in marketing products. Includes opportunities through manufacturing efficiency; 2007 Ford priority to align capacity with demand.
Comments
Of most concern to investors but customer concern increasing.
Trend from previous analysis
Concern to stakeholders higher
Level of control or influence
Medium
More information
- Accelerated Way Forward Plan
- 2007 Sales and Highlights
- North American Restructuring
- Delivering High-Quality, Innovative Products Globally
- Accelerate Development of New Products Our Customers Want and Value
- Customers
- Ford Introduces the All-New Fiesta
- Sustainable Technologies and Alternative Fuels Plan
- Operational Energy Use and Greenhouse Gas Emissions