skip navigation
/ford/06-05-2010/back to Ford.com

Market Share and Sales

Charts on This Page

  1. Ford Motor Company Market Share – United States
  2. Ford Motor Company Market Share – Europe
  3. Ford Credit Market Share
  4. Summary of Vehicle Unit Sales
  5. Ford Fleet Sales
  6. First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
  7. Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

VIEWING THIS DATA

Would you prefer to view the data as text tables?

VIEW DATA TABLES

A

Ford Motor Company Market Share – United States

Percent
2007
15.6
2006
17.1
2005
18.2
2004
19.3
2003
20.5
2002
21.1
top

B

Ford Motor Company Market Share – Europe

Percent
2007
10.9
2006
10.6
2005
10.8
2004
10.9
2003
10.7
2002
10.9
top

C

Ford Credit Market Share

Percent
2007
78
96
2006
80
95
2005
81
96
2004
84
97
2003
85
97
2002
85
97
KEY
/ford/06-05-2010/United States United States
/ford/06-05-2010/Europe Europe
top

D

Summary of Vehicle Unit Sales

Thousands
2007
6,553
2006
6,597
2005
6,767
2004
6,842
2003
6,720
2002
6,973
See notes to the data
top

E

Ford Fleet Sales

Units sold
2007
744,000
2006
902,000
2005
854,000
2004
810,000
2003
795,000
2002
834,000
top

F

First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)

Percent of first-time buyers
2007
11.4
11.0
2006
10.7
12.0
2005
10.7
13.0
2004
9.7
14.0
2003
11.0
13.0
2002
10.0
15.0
KEY
/ford/06-05-2010/Ford Motor Company U.S. Ford Motor Company U.S.
/ford/06-05-2010/Ford Brand Europe (UK, Germany, Italy, France, Spain) Ford Brand Europe (UK, Germany, Italy, France, Spain)
top

G

Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)

Percent loyal to corporation
2007
41.8
50.0
2006
43.3
50.0
2005
45.2
50.0
2004
47.5
48.0
2003
49.9
48.0
2002
48.5
49.0
KEY
/ford/06-05-2010/Ford Motor Company U.S. Ford Motor Company U.S.
/ford/06-05-2010/Ford Brand Europe (UK, Germany, Italy, France, Spain) Ford Brand Europe (UK, Germany, Italy, France, Spain)
top

NOTES TO THE DATA

Chart D

Data from 2004 through 2007 are wholesale unit volumes.