Market Share and Sales
TABLES on This Page
- Ford Motor Company Market Share – United States
- Ford Motor Company Market Share – Europe
- Ford Credit Market Share
- Summary of Vehicle Unit Sales
- Ford Fleet Sales
- First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
- Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
A
Ford Motor Company Market Share – United States
Percent
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
|---|---|---|---|---|---|---|
| 21.1 | 20.5 | 19.3 | 18.2 | 17.1 | 15.6 |
B
Ford Motor Company Market Share – Europe
Percent
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
|---|---|---|---|---|---|---|
| 10.9 | 10.7 | 10.9 | 10.8 | 10.6 | 10.9 |
C
Ford Credit Market Share
Percent
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
|---|---|---|---|---|---|---|
| United States | 85 | 85 | 84 | 81 | 80 | 78 |
| Europe | 97 | 97 | 97 | 96 | 95 | 96 |
D
Summary of Vehicle Unit Sales
Thousands
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
|---|---|---|---|---|---|---|
| 6,973 | 6,720 | 6,842 | 6,767 | 6,597 | 6,553 |
E
Ford Fleet Sales
Units sold
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
|---|---|---|---|---|---|---|
| 834,000 | 795,000 | 810,000 | 854,000 | 902,000 | 744,000 |
F
First-time Ford Buyers (Owners who Acquired a New Vehicle for the First Time)
Percent of first-time buyers
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
|---|---|---|---|---|---|---|
| Ford Motor Company U.S. | 10.0 | 11.0 | 9.7 | 10.7 | 10.7 | 11.4 |
| Ford Brand Europe (UK, Germany, Italy, France, Spain) | 15.0 | 13.0 | 14.0 | 13.0 | 12.0 | 11.0 |
G
Owner Loyalty (Customers Disposing of a Ford Motor Company Product and Acquiring Another)
Percent loyal to corporation
| 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
|---|---|---|---|---|---|---|
| Ford Motor Company U.S. | 48.5 | 49.9 | 47.5 | 45.2 | 43.3 | 41.8 |
| Ford Brand Europe (UK, Germany, Italy, France, Spain) | 49.0 | 48.0 | 48.0 | 50.0 | 50.0 | 50.0 |