- Lincoln is the exclusive automotive partner in the 2009 WIRED pop-up store in New York City, offering the best of new technology this holiday season
- WIRED Store shoppers will experience the advanced in-car technology of the 2009 Lincoln MKS starting today – including SYNC, the award-winning, industry-exclusive, voice-activated hands-free communications and entertainment system; the Voice-Activated Navigation System with SIRIUS® Travel Link™ and the THX II Certified 5.1 Surround Sound Audio System
- Visit the WIRED store location to enter the Lincoln sweepstakes for a Razer Mako 2.1 Speaker System and a TIVO HD XL DVR
NEW YORK, Nov. 21, 2008 – Holiday shoppers can now experience the new Lincoln MKS at WIRED magazine’s fourth-annual WIRED Store in New York City following its grand opening today. Full of connectivity technologies, store visitors will have the opportunity to interact via display with Lincoln MKS features including SYNC, voice-activated navigation system with SIRIUS Travel Link and THX II Certified 5.1 Surround Sound Audio System.
The WIRED Store is located on 15 West 18th Street between 5th and 6th Avenues in Manhattan’s Flatiron District and will be open to the public from today through through Dec.28.
WIRED Store visitors are invited to test products, attend events, and purchase featured products online at http://www.wired.com/wiredstore beginning today.
“With a focus on connectivity, we’ve combined the industry’s leading technologies for a seamless entertainment experience inside Lincoln vehicles,” said Thomais Zaremba, Lincoln communications manager. “For the first time, we’re taking those award-winning technologies and putting them into the hands of some of the most tech savvy consumers – the truly wired consumers. While you’re in shopping for the techie in your life, you can learn more about some of the best in-car technology available.”
Lincoln’s display will feature the all new 2009 Lincoln MKS and includes a “pod,” which will provide a unique in-vehicle experience allowing consumers to use SIRIUS Satellite Radio, Travel Link and DVD Navigation - all in real time. A video touchscreen wall will allow consumers to navigate the Lincoln Website, enter the Lincoln sweepstakes and view a step-by-step guide to the technology included within the pod. Consumers will also be able to receive free Lincoln MKS downloads including ringtones, wallpaper and videos by texting WIRED2 to 4LINC.
“We are pleased to have Lincoln as a co-presenting sponsor at this year’s WIRED Store,” said Chris Mitchell, VP and Publisher of WIRED and Wired.com “The Lincoln MKS embodies the philosophy of the WIRED Store: to bring together the newest innovations, smart products and stylish design.”
The return of WIRED’s annual New York City pop-up retail store puts today’s hottest products in the hands of holiday shoppers. For five weeks during the holiday season, the WIRED Store will have more than 150 items on display including the latest televisions, cameras, cell phones, snowboards, skateboards, home goods, clothing, children’s toys and accessories, a motorcycle, and a car.
The WIRED Store will also feature a green section curated by Adrian Grenier and Peter Glatzer of Reconcile Productions — co-creators of Alter Eco for Planet Green.
This year’s WIRED Store will recognize four charities that fostering innovation, growth and involvement, including: charity: water; Echoing Green; Forest Ethics; and the International Rescue Committee (IRC).
Consumers will have a chance to enter the Lincoln in-store sweepstakes to have a chance to win a Razer Mako 2.1 Speaker System and a TIVO HD XL DVR, with a total prize value of $1,000 – perfect for a last-minute holiday gift.
SYNC Your Devices
SYNC is standard on an array of 2009 Lincoln vehicles. The award-winning, industry-exclusive, voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft fully integrates most Bluetooth®-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities. SYNC adds even more functionality with 911 Assist and Vehicle Health Report provided with no monthly fees.
- 911 Assist: When a phone is properly paired, turned on and connected to SYNC, the system will be ready to assist in placing a call to a local 911 emergency operator in the event of an air bag-deploying accident. The key advantage of SYNC 911 Assist is speed, as calls are placed directly to local 911 operators. A SYNC-assisted call should reach 911 operators faster than competitive systems, as there are no handoffs and no need to speak to a call-center operator.
- Vehicle Health Report (VHR): This feature will allow customers to stay connected to their vehicle’s condition and maintenance schedule. In creating a vehicle health report, SYNC will gather relevant information from the major vehicle control modules and package the diagnostic data into a usable format. That data packet will then be sent to Lincoln via an 800-number automatically dialed using the customer’s paired and operable mobile phone. The whole process, which in some vehicles will include a routine check of more than two dozen systems, takes a matter of minutes.
Optimize the Sound Stage
THX® II Certified 5.1 Surround Sound Audio System delivers true 5.1 surround sound from DVD movies and DVD-Audio music.
A 12-channel, 600 watt “smart amp” delivers digital sound to the system’s 16 strategically placed speakers, including a 10-inch subwoofer. The precision-tuned system uses state-of-the-art digital technology to turn the cabin of the Lincoln MKS into a theater or concert hall.
Bring a Real-time Travel Companion
Voice-Activated Navigation System with SIRIUS Travel Link offers a host of convenient features including more than 150 hours of music storage. Users can browse the music juke box via touch-screen or by using voice recognition. The system also integrates the climate control and SIRIUS satellite radio into one easy-to-use, smudge-resistant, 8-inch touch-screen display.
Users can even upload personal pictures from CD to be displayed on the system’s home screen. SIRIUS Travel Link provides users access to up-to-the-minute information including real-time gas prices at the closest stations as well as movie listings and sports scores through the vehicle’s navigation system.
# # #
About WIRED
For 15 years, WIRED has been predicting change. Each month, the magazine delivers a glimpse into the future of business, science, entertainment, education, culture and politics. Under the leadership of editor in chief Chris Anderson, WIRED has been nominated for an unprecedented six consecutive National Magazine Awards for general excellence, winning the industry’s top prize in 2005 and 2007 and the ASME for Design in 2008. WIRED magazine and Wired.com reach more than 12 million readers per month.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 224,000 employees and about 90 plants worldwide, the company’s core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.