- Ford unveils four tricked-out versions of the 2011 Ford Fiesta today at the Los Angeles Auto Show
- The new Fiesta is an affordable vehicle with great driving dynamics and an award-winning design that is sure to be a hit among customization enthusiasts
- The customized Fiesta models showcase a variety of aftermarket offerings as well as Ford Custom Accessories and Ford Racing Performance Parts – many of which will be available for customers to choose from next year when they buy the vehicle at their local Ford dealership
- Fans of the Ford Fiesta can get a sneak peek at some of the accessories that will be available through Ford and participating dealers by visiting www.fordvehicles.com/2011fiesta
LOS ANGELES, Dec. 2, 2009 – As the 2011 Ford Fiesta basks in the afterglow of its North American debut at the Los Angeles International Auto Show, Ford today unveils four tricked-out versions of the company’s first global car designed to whet the appetites of customization enthusiasts.
“We expect the Fiesta will be wildly popular among people who like to personalize their vehicles because of its affordability, great driving dynamics and award-winning design,” said Ford Designer Melvin Betancourt. “We’ll offer these customers a variety of appearance and performance accessories to choose from so they really can make their Fiesta their own.”
Betancourt says the goal of showcasing four customized Fiestas at the Los Angeles Auto Show is simple: to spark imagination.
“The Fiesta provides a great canvas for the customer who wants to create a vehicle that expresses his or her personality,” he said. “The possibilities are endless.”
Fiesta showcases Ford Custom Accessories
The customized Fiesta models on display in Los Angeles feature a variety of Ford Custom Accessories, such as an upper rear hatch spoiler, body-side tattoo graphics and a 3dCarbon body kit.
“We want to make it as fun and as easy as possible for people to customize their Fiesta,” said Richard Anderson, Fiesta Accessories manager, Ford Vehicle Personalization. “Since all of the accessories are installed at the dealership, customers can literally drive away with the vehicle of their dreams.”
The reveal of four Fiesta tuner cars at the Los Angeles Auto Show marks the first time that Ford is presenting customized cars in conjunction with a new model launch – a move Anderson says is perfect for the new Fiesta.
“What makes the Fiesta special is that it captures the essence of European driving,” said Anderson. “It’s a cool car that delivers from both an appearance perspective as well as a vehicle dynamics perspective.”
For performance-minded enthusiasts, Ford also will offer a selection of accessories from Ford Racing Performance Parts, including a performance-tuned suspension package, a performance exhaust and 17-inch Ford Racing wheels.
Ford Racing teamed up with Steeda Autosports to create a custom Fiesta that would perform as well on the track as it does on the street.
“Benefiting from its European heritage of superior driving dynamics, Fiesta is the perfect platform for taking it to the next level with performance upgrades, allowing the enthusiast to personalize it with content that complements all the cool appearance items that will be available,” said Mickey Matus, Ford Racing marketing manager.
Also on display at the show is a Fiesta customized by H&R Special Springs, an aftermarket supplier of suspension parts. It features a lowered suspension that gives the vehicle more of a tuner stance, custom OZ wheels, Pirelli tires and free-flowing body graphics.
Roland Graef, who runs U.S. operations for H&R, says Fiesta is a welcome addition to what he describes as an “oversized” U.S. car market.
“Cars today have gotten way too big,” he said. “The new Fiesta will fill an important niche for people who are waiting for an affordable, small car to customize.”
A variety of options for customization enthusiasts
According to Sam De La Garza, Fiesta marketing manager, the four tricked-out Fiesta models demonstrate that just about anything is possible with imagination.
“The Fiesta is Ford’s first global car, and it’s ideally suited for modifications,” he said. “The message is that it is okay to dream with the Fiesta because anything is achievable.”
De La Garza says people can build and price their own personalized Fiesta by visiting www.fordvehicles.com/2011fiesta.
“Between now and the time Fiesta goes on sale next year, we will continue to update the site to include more exciting accessories,” he said. “Stay tuned.”
More than 80,000 people have expressed an interest in buying the new Fiesta months before the vehicle lands in dealerships thanks to the tremendous buzz created by the Fiesta Movement, a social media initiative that has 100 young trendsetters test driving and living with a European-spec Fiesta for six months and reporting their experiences online through a variety of social media sites.
Throughout the Fiesta Movement, agents have traveled more than 1.4 million miles and have generated more than 6 million YouTube views, nearly 740,000 Flickr views and more than 3.7 million Twitter impressions.
The customized Fiestas on display at the Los Angeles Auto Show include:
2011 Ford Fiesta by Ford Racing and Steeda Autosports
2011 Ford Fiesta by H&R Special Springs
2011 Ford Fiesta by Ford Custom Accessories
2011 Ford Fiesta by 3dCarbon and FSWerks
