2010 Ford Taurus
Los Angeles, Dec. 2, 2009 – The 2010 Ford Taurus today was named International Car of the Year (ICOTY) at the Los Angeles Auto Show.
The ICOTY award honors new-year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines and Web sites.
“This award is not centered on power and performance. It’s about how a car reflects our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle,” said Courtney Caldwell, ICOTY’s creator and executive producer.
With its athletic, upscale design, the 2010 Ford Taurus combines class-leading technologies with confident, engaging driving dynamics. It features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers, such as Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™ parental programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS Travel Link™.
“Taurus is not just a car you need to get from point A to point B, it is a car you want to arrive in in style,” said Pei-Wen Hsu, Taurus marketing manager. “The new Taurus gives you a little blast of attitude and turns heads around every corner.”
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.
About ICOTY
The ICOTY Awards were founded and launched in 1997 by Courtney Caldwell, editor-in-chief of Road & Travel Magazine. The mission of the ICOTY Awards is to shed light on the emotional connection between cars and consumers. Awards are presented to automakers that most successfully achieve that goal through the design and marketing of their vehicles, and how well those vehicles reflect consumer lifestyles.
