BRENTWOOD, Essex, 5 November 2009 – Ford car sales increased by 10 per cent in October, compared with the same month in 2008. The award-winning Ford Fiesta again led the UK market, passing 100,000 sales for the year.
Market leader Ford continues to make progress, raising its share of the car market to 16.2 per cent year to date, a 1.3 percentage point increase on the same period in 2008. Ford's share of the total vehicle market, including commercial vehicles, rose to 17 per cent – meaning that over one in six new vehicles on UK roads is a Ford.
Ford Fiesta, What Car? magazine's reigning Car of the Year, was the UK's top seller in October – the eighth time the model has topped the monthly sales charts in 2009. Ford Focus is second to Fiesta for the year and, like Fiesta, increased sales in October 2009 compared with the same month in 2008.
Since its launch in May, the government's scrappage scheme has lifted the market significantly and Ford boasts a total of 26,214 scrappage registrations.
Nigel Sharp, Ford Britain managing director, said: "Notching up over 100,000 sales this year is a significant milestone for the Fiesta, and we're delighted. Fiesta exemplifies our fresh and exciting product line-up which, together with an outstanding dealer network, has helped to increase our UK market share."
