- Ford dealers take 300 orders a day under government scrappage scheme.
- Over 8,730 tonnes of CO2 saved.
- Highest demand is for new Ford Fiesta available from £8,595 under scheme.
- Scrappage deals split equally between returning Ford customers and drivers of other brands.
BRENTWOOD, Essex, 2 July, 2009 – Ford dealers have taken over 12,000 orders for new cars under the Government's scrappage scheme – rising by about 300 sales a day.
More than 75 per cent of Ford's 'scrappage' orders are for its small car range, with over 47 per cent of the 12,000 new Fords replacing blue oval-branded vehicles aged 10+ years and the balance being delivered to customers new to Ford.
As of yesterday, Ford had received 12,000 'scrappage' vehicles, each with a minimum £2,000 discount against mostly Ford Fiesta, Ka and Fusion models.
Ford of Britain managing director Nigel Sharp said: "New vehicle sales have been boosted by the scrappage scheme and, in doing so, helped secure UK jobs at Ford and our dealer partners. Ford has taken a healthy share of scrappage business considering the limited number of models we have in the budget area, which represents the vast majority of these sales."
Independent analysis of Ford's registrations by www.cleangreencars.co.uk shows that the average CO2 of a new Ford sold under the scrappage scheme is 134.9g/km, while the average for a 10-year-old car was 188.4g/km (source: SMMT).
These figures mean that each new Ford is emitting 53.5g/km less than the car it is replacing. Over one year, assuming national average mileage of 8,400 miles for private motorists (source: Department of Transport), that equates to 8,736 tonnes of CO2 saved by the 12,000 new Fords registered. In reality, savings will be higher as the scrapped car would have emitted more CO2 today than when new, given engine wear and tear.
The most popular car ordered by Ford customers is the new Ford Fiesta, costing from £8,595 to scrappage customers, followed by the all-new Ford Ka available from £6,595.
Star buys and top sales staff
A top of the range Ford S-MAX Titanium replaced a 1997 Ford Escort Encore and a former 1997 Ford Galaxy owner bought a Ford Kuga Titanium after logging 250,000 miles in the seven-seater.
Father and son Andrew and Billy Humphrey, from Kent, kept scrappage in the family by buying Focus and Fiesta Zetec models respectively. Both traded in R-reg models – dad Andrew an Astra and Billy his Saxo – at Dagenham Motors Strood who delivered the new cars within the family's 24-day deadline.
Star sales staff in the Ford dealer network include Sumit Kanwar who has secured 40 scrappage deals at Dagenham Motors Alperton.
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Editor’s note: www.cleangreencars.co.uk provides clear, easily understood advice about choosing and using cars in a more environmentally considerate way. The site advises which cars are best whether a small hatchback or something that can carry seven people. Its founders are Richard Bremner, one of Britain’s leading motoring journalists, and Jay Nagley, a prominent industry analyst.
