FORD DRIVERS TUNE IN TO DIGITAL

BRENTWOOD, Essex, June 17, 2009 –  Ford drivers remain in pole position to benefit from the UK's digital switchover thanks to the latest generation of in-car entertainment available on Ford cars.

 

As the Government reveals its 'Digital Britain' roadmap this week, the majority of Ford models are already available with Digital Audio Broadcasting (DAB) radios, enabling drivers to enjoy a wider choice of stations and digital-quality sound, free of hiss and crackle.

 

DAB audio systems have been fitted to Kuga, Mondeo, S-MAX and Galaxy models since mid-2008, with more than 50 per cent of these sales including DAB as standard equipment. Titanium versions of the Ford Focus and C-MAX also now come with DAB as standard.

 

Paul Singleton, Ford of Britain product marketing manager, said:  “Ford has been the leader in making DAB radio available in cars, and it has become a popular feature. We welcome the clear direction for digital radio switchover set out in the Government’s 'Digital Britain' report.”

 

For an alternative source of digital sounds, most Ford models – including the exciting new Ford Ka and Ford Fiesta – are available with USB ports, so that drivers can listen to music or other audio files stored on memory sticks. MP3 players or mobile phones can be connected via a 3.5mm socket and most Apple iPods can be linked by a special connector (available from Ford dealers), which enables full control of the iPod using the main audio system controls.

 

Drivers can check coverage and reception of DAB stations in their area at getdab.com.