Company continues to increase market share in challenging industry
August Highlights:
- Market share increased for the tenth consecutive month
- Overall vehicle sales up 7% compared to last August
- Car sales rose 17% compared to same period last year
- Truck sales increased 5%
- Ford Focus sales were up 28%
- Ford Fusion sales increased 42%
- Ford Taurus sales rose 19%
- Ford Escape saw a 3% sales increase compared to last August
- Ford Flex sales increased 8%
- Ford F-150 sales were up 18%
- Ford Explorer sales increased 3%
- Ford Ranger sales rose 16%
- Lincoln MKZ sales increased 56%
- Lincoln MKX sales were up 3%
OAKVILLE, Ontario, September 1, 2009 – Ford Motor Company of Canada, Limited increased sales by 7.1 per cent compared to last August marking the third consecutive month of year-over-year sales gains. August also marked the tenth consecutive month of market share growth for the company.
"Our goal is to remain focused on our customers and on delivering class-leading products for the months and years ahead," said David Mondragon, president and CEO, Ford of Canada. "By delivering the freshest line of new products in the industry, we'll keep customers coming back to our showrooms."
To build sustainable sales success, Ford is introducing seven new vehicles this year and a product lineup that will be 100 per cent new or refreshed by the end of 2010.
Early consumer reaction to the all-new 2010 Ford Taurus has been very positive and the unique Transit Connect compact van is off to a great start. Also this summer, Ford debuts its EcoBoost engine which provides the fuel economy of a six-cylinder engine and the performance of a V-8. EcoBoost is available on the Taurus SHO, Lincoln MKS as well as the Canadian-built Ford Flex and Lincoln MKT.
Overall car sales were up 17 per cent in August driven by Ford Focus, Ford Fusion, Ford Taurus and Lincoln MKZ. Ford F-150, Flex, Escape and Ranger all saw sales increases of 18.3 per cent, 8.2 per cent, 2.8 per cent and 15.8 per cent respectively.
"We see clear signs that the Canadian economy is rebounding and that the auto industry is also on the road to recovery," said Mondragon. "And to keep our sales momentum going, we're extending our Drive One Challenge and Ford Employee Pricing through until September 8th, 2009 so customers can have more time to take advantage of these great deals."
Ford Motor Company of Canada, Limited
August 2009 Vehicle Sales
Total Vehicles | 2009 | 2008 | % Change | |||
August | 22,236 | 20,764 | 7.1 | |||
January - August | 157,017 | 152,466 | 3.0 | |||
Total Cars | ||||||
August | 4,926 | 4,210 | 17.0 | |||
January - August | 35,900 | 37,773 | -5.0 | |||
Total Trucks | ||||||
August | 17,310 | 16,554 | 4.6 | |||
January - August | 121,117 | 114,693 | 5.6 |