New Focus and New Fiesta help Ford achieve twelfth consecutive month of YOY growth
CHONGQING, February 2, 2010 – Changan Ford Sales Company today reported January sales of 30,759 Ford brand passenger vehicles in China, a 128 percent increase compared to the same period last year, marking its twelfth consecutive month of year-on-year growth.
Strong sales from the Ford Fiesta and Ford Focus continued to drive impressive monthly sales. Ford Focus, up 78 percent from the same period last year, notched sales of 17,151 units in January -- an all time monthly record since its launch. The Ford Focus confirmed its position as one of the best-sellers in China’s mid-size car segment by achieving the milestone of 450,000 total unit sales.
The continued popularity of Ford Fiesta among young Chinese drivers helped drive sales of 7,147 units in January, its best monthly sales performance since being launched in China. With 53 prestigious accolades awarded so far in China alone and multiple international awards, Fiesta has fast become one of the most popular models in China's small-car market.
Mondeo-Zhisheng and S-MAX have also achieved continued sales growth, with year-on-year increases of 67.4 percent and 62.9 percent, respectively.
“We're very pleased to see the positive momentum of 2009 continuing into 2010. ” said Nigel Harris, General Manager of Changan Ford Sales Company. "We remain confident that our world-class Ford products and services, in addition to the ongoing expansion of our nationwide Ford dealer network, will continue attracting strong demand from Chinese customers and help drive another successful year for Changan Ford.”
In addition, Changan Ford’s new warranty program, which covers the entire Ford product lineup with an industry-leading 3-year/100,000Km warranty service, further enhances the world-class customer experience and service offerings at its continuously expanding network of nationwide Ford dealers.
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Note: All Sales figures quoted are based on wholesale numbers.