SHANGHAI China – March 26, 2009 – Bring your curiosity. Through exciting and fun interactive displays, Ford will unveil clever technological innovations at Auto Shanghai 2009 that continue to make driving easier and safer, as well as reducing the impact on the environment.
Let Ford show you why Drive Green, Drive Smart, Drive Safe means driving into a better, brighter future and experience Ford's latest technologies - for today and for the future.
Drive Green
Our new EcoBoost engine technology combines turbocharging with very precise direct gasoline injection to deliver excellent driving performance with less fuel, less CO2 and less stress on your wallet. This important engine technology is destined for China in the future, and you can experience it today.
Are you a good driver? Visitors to the Ford stand can participate in the Safety Driving Challenge or try their hand at the EcoBoost Slot Car Challenge with a distinct 'green' twist at the finish of each race.
Drive Smart
Cars and music have always travelled together, and this year Ford will feature Ford SYNC technology that connects you with your car and your favorite digital music device.
Ford SYNC - developed with Microsoft - is much more than a cool way to play tunes. SYNC connectivity technology is an advanced voice-controlled in-car communications and entertainment system that links you to your digital surroundings. Ford SYNC allows drivers to focus on the road while enjoying all the entertainment and communication comforts of their car. SYNC technology is featured in a new Ford Flex with V6 EcoBoost engine.
Ford recently launched the new Fiesta in China. This exciting and sophisticated small car hails from Ford's global product line and shares the same advanced technologies as its European counterpart. The new Fiesta – built in Nanjing – is tailored to deliver to Chinese customers the features they want and driving comforts they demand.
The new Fiesta is available in more color choices and is available as a five-door hatch or as a four-door sedan. Both feature comprehensive safety features, kinetic design, engaging interior, fuel economy and driving qualities well tuned to maneuver with agility through tight urban spaces.
Drive Safe
At Ford, safety is a top priority. Ford's Drive Safe zone will show visitors exactly why the Ford Mondeo, Ford S-MAX and Ford Focus have all received praise from independent safety organizations. In fact, Mondeo and Focus have earned C-NCAP five-star ratings for occupant protection.
At the Safety Touch Table, Ford's Drive Safe training initiative translates Ford's numerous safety awards into real-life experiences, demonstrating Ford's commitment to safety on the road.
Starting from March 26, visitors will be able to log into a tailor made site for Auto Shanghai 2009 www.ford-autoshow.com.cn to preview Ford’s exhibition information and to enjoy the exciting online games.
At Auto Shanghai 2009, Ford will showcase cutting-edge technology and offer fun, interactive displays that demonstrate why Ford Makes Every Day Exciting.
| Let Ford take you beyond your expectations – Auto Shanghai 2009 | |
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| Highlights | |
| Asian debut |
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| Interaction | Important facts about Ford cars you can touch and experience
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| Theme and Program | |
| Drive Green
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| Drive Smart |
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| Drive Safe |
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