Some of the highlights of the quality achievement accolades we received in 2007 include the following:
- Ford Motor Company earned five initial quality model segment awards – more than any other automaker – from J.D. Power and Associates’ Initial Quality Study*.
- Ford quality leapt 11 percent, soaring above the industry’s 2 percent improvement according to a U.S. Global Quality Research System (GQRS) study by RDA Group released in October 2007**.
- Ford received quality accolades from 13 important customer surveys in 2007, including 2 from J.D. Power and Associates (Initial Quality Study, the Automotive Performance and Execution and Layout Study), 2 from GQRS (TGW performance and Durability Study), 2 from Strategic Vision (Total Value Index and Customer Delight Award), 2 from AutoPacific (Vehicle Satisfaction Awards, Ideal Vehicle Awards), and 2 from Edmunds.com (Consumers’ Most Wanted Vehicles, Editors¹ Most Wanted Vehicles). We also received accolades from Consumers Digest Automotive Best Buy, U.S. News & World Reports’ Best Car and Trucks, and IntelliChoice.com and AutoPacific Motorist Choice Awards.
- Ford has quality winners in virtually every major vehicle segment including the following:
- Mid-size sporty car - Ford Mustang was named “Highest Ranked Midsize Sporty Car in Initial Quality” in 2007 by J.D. Power and Associates***.
- Mid-size car - Ford Fusion was named “A 2008 Consumers Digest Best.”
- Large car - Ford Taurus was named “A 2008 Consumers Digest Best Buy.”
- Van - Ford Econoline was named a GQRS segment winner for customer satisfaction in Q2 and Q3 of 2007.
- Large pickup - Ford F-150 LD was named “2008 Consumers Digest Best Buy” and received “Winning Strategic Vision’s 2007 Total Quality Award, For Best Full-size Pickup Ownership Experience"*****.
- Ford Edge, and Lincoln MKX and Lincoln Navigator were named in AutoPacific’s Vehicle Satisfaction Award as Best in Class, an industry benchmark for objectively measuring new-car or light-truck owner satisfaction****.
*Ford Mustang, Lincoln Mark LT, Lincoln MKZ, Mazda Miata, and Mercury Milan received the lowest number of problems per 100 vehicles among midsize sporty cars, large premium multi-activity vehicles, entry premium cars, compact sporty cars, and midsize cars, respectively, in the proprietary J.D. Power and Associates 2007 Initial Quality Study SM. Study based on responses from 97,390 new-vehicle owners, measuring 250 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2007. Your experiences may vary. Visit jdpower.com.
**Based on a survey of 2007 MY Ford and competitive owners at 3 months of service that were registered between September 2006 and May 2007.
*** Ford Mustang received the lowest number of problems per 100 vehicles among midsize sporty cars in the proprietary J.D. Power and Associates 2007 Initial Quality Study SM. Study based on responses from 97,390 new-vehicle owners, measuring 250 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2007. Your experiences may vary. Visit jdpower.com.
****©2007 AutoPacific, Inc. Vehicle Satisfaction Award for Premium Mid-Size Crossover SUV (Edge)/Luxury Crossover Utility (MKX)/Luxury Sport Utility (Navigator)
