Ford Brazil, as part of its Great Place to Work project, created "Programa Viva Bem," with the goal of improving the quality of life of Ford and non-Ford employees and their relatives. The program challenges employees to set and attain goals in areas including weight control, stress management, alcohol/drug/tobacco abuse, nutrition, diabetes prevention, breast cancer prevention and flu vaccination. By meeting their goals, employees earn points that could be redeemed for prizes. In addition, this campaign reflects positively on Ford's social commitment and reduces absenteeism.
A total of 6,644 employees and family members have participated in the program, now in its fourth year. The plants involved include São Bernardo do Campo (SBC), Taubaté, Tatuí and Camaçari. Viva Bem was honored at the 2006 Global Diversity and Worklife Summit.
In May 2006, as part of Viva Bem, a full week was spent focusing on quality-of-life activities. There were 15 events in total, including lectures, diabetes and cholesterol exams, blood pressure examinations, influenza vaccinations, trekking, quick massages, yoga classes and dance classes. In total, 4,821 participants took part during this week at the SBC Plant, including Ford employees, agencies and family members. This important series of events helped to reinforce the image of Ford Brazil as an employer with a quality-of-life orientation and an overall Great Place to Work.
