Several trends within our industry – and the global economy broadly – have led Ford to reexamine the concept of mobility and, with that, the products and services we offer. For example, as developing countries gain economic momentum, their citizens are seeking levels of personal mobility long enjoyed by people in the developed world. This poses opportunities and challenges for Ford, and for society more generally.
If developing countries adopt the same unsustainable approaches to mobility that have been used in developed countries, it will further strain environmental and social systems. At the same time, meeting mobility needs in these markets will help improve economic opportunity and quality of life. For Ford, developing markets represent a significant business opportunity. However, economic and cultural differences between those markets and the developed markets we have traditionally served mean we need to fundamentally rethink how we meet their needs.
This section describes what Ford is doing to deepen our understanding of the future of mobility and develop new products, services and business models to effectively and profitably offer sustainable mobility solutions for all of our global customers.
