The automotive market is increasingly competitive, with more new competitors introducing new innovations faster than ever. Also, consumers are expecting more from each new vehicle they purchase. With the proliferation of vehicle choices, we must deliver more innovative products, faster than ever. Innovation has been central to Ford Motor Company since Henry Ford invented personal transportation for the masses with the Model T and the moving assembly line. Ford has reinvigorated its commitment to innovation in our research, product development and strategic planning, and we are realigning our product development systems to deliver these innovations in new products faster and more effectively.
