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Ford Sustainability Report 2006/7

Leading with Products

 

High-quality, desirable and affordable products are the foundation of our business. Please see our Global Products chart for an overview of our product offerings around the world. We know that delivering great products is critical to both the financial sustainability of the Company and our ability to contribute to the long-term sustainability of our planet. Therefore, in both our short-term business turnaround and our long-term quest for sustainable mobility, we are leading with products using several key strategies. We are:

  • Responding to consumer demands by introducing more fuel-efficient vehicle options, and developing and introducing advanced technologies that are cleaner and more fuel efficient
  • Re-aligning our capabilities to deliver customer-focused, real-world innovations faster and more effectively than ever before
  • Continually improving quality and customer satisfaction