Ford Motor Company serves more than 6 million customers worldwide. Our major regional markets include North America, South America, Western Europe, Eastern Europe, Russia, Asia and Australia.
In these regions, we serve three primary types of customers: individual retail consumers, small business customers and large commercial fleets. We will continue to expand our products and services for these existing customers. We are particularly focused on gaining new customers in emerging markets. In North America, we are focusing on providing new products in three of the fastest-growing market segments: crossovers, small cars and luxury cars.
In all of our markets, our customers' mobility needs and desires are changing faster than ever. We have to listen closely and often to our customers, and carefully study market trends to anticipate and deliver what our customers want.
