Performance

Key topic: Mobility

Several trends within our industry – and the global economy broadly – have led Ford to reexamine the concept of mobility and, with that, the products and services we offer. For example, as developing countries gain economic momentum, their citizens are seeking levels of personal mobility long enjoyed by people in the developed world. This poses opportunities and challenges for Ford, and for society more generally.

Leading with Products

High-quality, desirable and affordable products are the foundation of our business. We know that delivering great products is critical to both the financial sustainability of the Company and our ability to contribute to the long-term sustainability of our planet. Therefore, in both our short-term business turnaround and our long-term quest for sustainable mobility, we are leading with products using several key strategies.

Focusing on Customers

Ford Motor Company serves more than 6 million customers worldwide. Our major regional markets include North America, South America, Western Europe, Eastern Europe, Russia, Asia and Australia.

Ford Motor Credit Company

Our corporate citizenship and sustainability reporting has traditionally focused on our automotive sector - the part of the business that designs and builds vehicles. The other major part of our business is Ford Motor Credit Company, a wholly owned subsidiary that began operations in 1959.