Case Studies

Nanotechnology: One Tool For Developing More Sustainable
Vehicles

Nanotechnology is a set of tools and processes that allows us to manipulate matter at an extremely small scale (one nanometer is one billionth of a meter, or 1,000 times smaller than the width of a human hair).

Ford Fusion: Exemplifying the Future of Ford's Products

The Ford Fusion, and its sister vehicles the Mercury Milan and Lincoln MKZ, have been among our greatest product successes this year. These vehicles are a key element in Ford's Way Forward strategy to deliver highly competitive and desirable products, and they reflect our renewed commitment to providing superior car-based products.

The "Piquette Project"

In early 2005, Bill Ford introduced the Piquette Project, an internal "think tank" focused on developing mobility product and service ideas that maximize the use of cradle-to-cradle materials, eliminate emissions and even change the whole model for how transportation is designed, manufactured, bought and sold.