Data Overview
Measuring Performance Against Our Business Principles
This table provides five-year performance data according to a set of key indicators. This table, the additional data and the performance sections of this report are all organized by Ford's Business Principles. The Business Principles guide our conduct and day-to-day decision-making in major areas of sustainability performance.
We have made some modifications to the table of indicators for this report. For our next report, we will conduct a full review of our sustainability indicators to ensure that they are aligned with our strategy and help to drive progress. We are also reviewing our indicators in light of the revised Global Reporting Initiative Guidelines.
This report covers the year 2006 and early 2007. The data are primarily for 2006 (for operations) and for the 2006 and 2007 model years (for vehicles). The data cover all of Ford Motor Company's wholly and majority-owned operations globally, unless otherwise noted. Changes in the basis for reporting or reclassifications of data previously reported are noted below.
This report is aligned with the Global Reporting Initiative G3 Sustainability Reporting Guidelines released in October 2006, at a self-declared application level of A+. A complete index of GRI indicators is available here. More information on the Global Reporting Initiative and the application levels is available at www.globalreporting.org.





 |
We will offer excellent products and services. |
Indicators we report on |
2002 |
2003 |
2004 |
2005 |
2006 |
Initial quality study – J.D. Power and Associates (3 months in service), problems per hundred vehicles |
143 |
136 |
127 |
129 |
131 |
GQRS things gone wrong (TGW) (3 months in service), total things gone wrong per 1,000 vehicles1 |
1,997 |
1,936 |
1,956 |
1,846 |
1,586 |
GQRS customer satisfaction (3 months in service), percent satisfied1 |
72 |
73 |
74 |
73 |
74 |
Vehicle dependability – J.D. Power and Associates (4-5 years of ownership), Ford Motor Company, U.S., problems/hundred2 |
354 |
287 |
275 |
231 |
225 |
Sales satisfaction with dealer/retailer, Ford brand, U.S., percent completely satisfied |
75 |
77 |
78 |
80 |
81 |
Sales satisfaction with dealer/retailer, Ford brand, Europe, percent completely satisfied |
65 |
69 |
72 |
74 |
76 |
Service satisfaction with dealer/retailer, Ford brand, U.S., percent completely satisfied |
61 |
65 |
67 |
66 |
70 |
Service satisfaction with dealer/retailer, Ford brand, Europe, percent completely satisfied |
51 |
54 |
57 |
58 |
59 |
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