Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.
Active and passive safety; pedestrian safety; customer interest in and demand for safe vehicles; increasing regulation generally with focus on active safety; challenge of evolving in-vehicle technology.
Comments
Developed and emerging market issues differ.
Trend from previous analysis
Ford increasingly emphasizing market opportunity for safer products.
Ford increasingly emphasizing market opportunity for safer products.