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Ford Sustainability Report 2006/7

Materiality Matrix

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

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Matrix Navigator
Low Impact High Concern Medium Impact High Concern High Impact High Concern
Low Impact Medium Concern Medium Impact Medium Concern High Impact Medium Concern
Low Impact Low Concern Medium Impact Low Concern High Impact Low Concern

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In-vehicle Air Quality

Definition of issue Air pollutants or allergens inside the vehicle; can be influenced by interior material selection.
Comments Of growing concern to customers, NGOs and Ford, particularly in Europe but increasingly in the United States.
Trend from previous analysis N/A
Level of control or influence *** High
More information Ford of Europe Rates Sustainability of Vehicles
Making Innovations Customer-Focused

Using the matrix

Click on boxes in the navigator to explore each level and click on individual issues to see details.