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Ford Sustainability Report 2006/7

Materiality Matrix

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

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Quality

Definition of issue Product quality and customer service/customer relationship management.
Comments High concern to customers and SRIs.
Trend from previous analysis Same position
Level of control or influence *** High
More information Continually Improving Quality and Customer Satisfaction

Using the matrix

Click on boxes in the navigator to explore each level and click on individual issues to see details.