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Ford Sustainability Report 2006/7

Materiality Matrix

Ratings of control or influence reflect Ford's contribution to an issue through its operations and product offerings. Factors that can reduce Ford's control or influence include, among other things, technology limitations, costs and consumer demand.

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Profitability: level and timing

Definition of issue Broad concerns about Ford's financial performance and future.
Comments Has emerged as a key concern for Ford and stakeholders, especially suppliers and investors. Other stakeholders increasingly concerned.
Trend from previous analysis N/A
Level of control or influence *** High
More information Financial Health

Using the matrix

Click on boxes in the navigator to explore each level and click on individual issues to see details.