| Definition of issue |
Ford's approach to emerging markets (developing countries and high-growth niches within slow-growing markets): vehicles v. mobility services; base of the pyramid strategy; infrastructure development; Ford's target customer and position relative to emerging market OEMs; Ford's impacts/contributions in emerging markets (other than products and services), including local sourcing, pollution, potential for partnerships. |
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| Comments |
Key drivers of the issue include congestion, shifting demographics, urbanization and social equity. High level of stakeholder concern over access to mobility, Ford's vision for mobility in emerging markets. |
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| Trend from previous analysis |
 A more focused definition of the mobility issue |
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| Level of control or influence |
*** High |
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| More information |
Leading With Products |
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Using the matrix
Click on boxes in the navigator to explore each level and click on individual issues to see details.
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