| Definition of issue |
Ford's powertrain strategy, including hybrids, diesel, fuel cells; also emerging technologies like nanotechnology. |
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| Comments |
High customer/NGO interest in technologies but also concerns over cost and infrastructure. |
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| Trend from previous analysis |
 Greater customer awareness of technology options |
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| Level of control or influence |
*** High |
|
| More information |
Advanced Clean Technologies |
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Using the matrix
Click on boxes in the navigator to explore each level and click on individual issues to see details.
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