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Ford Sustainability Report 2006/7

Elements of Accountability

Some elements of accountability are well established through legal requirements and traditional governance practices. Other aspects are expanding in response to regulatory and legislative changes, greater societal expectations for all corporations and our expanded internal expectations for the Company (see the figure below).

Underlying all of these elements of accountability are several concepts:

  • Relevance: We must focus our efforts on issues that are most relevant to our business success and our stakeholders' concerns
  • Delivery: We need to follow through with what we say we will do and strive for consistency in our communications and actions
  • Transparency: We must actively communicate our performance in a balanced and straightforward manner

Society's concept of corporate accountability is expanding in response to a number of factors.

Although established accountability mechanisms remain an important foundation, we see expanding expectations for accountability emerging in four major areas shown in this graphic.

 

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