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OAKVILLE, Ontario, April 1, 2008 – The venerable Ford F-Series line of pick up trucks continues to deliver segment-leading results for Ford Motor Company of Canada, Limited with a 12 per cent sales increase last month. Record March sales were also marked for the Ford Edge and Ford Escape.
"Ford F-Series is at the heart of the Ford family of vehicles loved and driven by Canadians," said Barry Engle, president and CEO, Ford of Canada. "For 42 years, Ford F-Series has been Canada's best-selling pick up truck, consistently delivering to Canadians what they've come to expect -- durability, reliability and Built Ford Tough capability."
Ford F-Series results this month were driven in part by the "Built Ford Tough" Accessories program -- offering $1,000 worth of Ford accessories with every new 2008 Ford F-Series pick up or Ford Ranger. This offer continues this month.
In March, Ford of Canada's overall sales decreased 1.3 per cent to 20,083 units. Total truck sales were up 1.3 per cent at 15,780 units and total car sales of 4,303 units mark a 9.8 per cent decline compared to last March.
Ford Motor Company of Canada, Limited
March 2008 Vehicle Sales
|
2008
|
2007
|
% Change
|
|
| Total Vehicles | |||
| March |
20,083
|
20,344
|
-1.3%
|
| January – March |
46,870
|
45,460
|
3.1%
|
| Total Cars | |||
| March |
4,303
|
4,770
|
-9.8%
|
| January – March |
10,406
|
11,096
|
-6.2%
|
| Total Trucks | |||
| March |
15,780
|
15,574
|
1.3%
|
| January – March |
36,464
|
34,364
|
6.1%
|