Customers and Products

Continuing to Invest in Our Products and Technologies

In a challenging market, it is vital to be more competitive than ever. This is why Ford continues to invest heavily in next generation technology to improve fuel economy and emissions.

The Fiesta lineup in Brazil is the first in the country equipped with the award-winning 1.0L EcoBoost Engine, which is a leader in its sector for power and fuel economy.
Offering a range of innovative sustainability features, the new 2017 Fusion Hybrid has been chosen as “Green Car of the Year” by the automotive journalists of Brazil. Features include the EV+ system, which recognizes the most frequent destinations through the GPS of the car. As the vehicle approaches them, the system prioritizes the use of the electric motor to save fuel.
In Argentina, the new Ka and Focus received four safety awards in the CESVI 10^th Annual Safety Awards. CESVI publishes authoritative information on vehicle safety and is dedicated to automotive innovation, training and research in the automotive industry.

Recognition for Customer Satisfaction

Ford was the first automaker in Brazil to open a center dedicated 24/7 to customer service. Reflecting this commitment, we received the Top Ten Excellence Award in Consumer Relations, awarded by Brazil’s national consumer institute and a leading consumer magazine.