• Compilation of “greatest hits” of Ford Fiesta Movement video shows off the unique and imaginative side of Fiesta Movement agents
• Fiesta Movement agents are making a huge impact through their use of social media – with more than 2.2 million YouTube views, more than 312,000 Flickr views and more than 2 million Twitter impressions, resulting in more than 13.4 million impressions
• Fiesta Movement is designed to spread the word online and generate excitement among Millennials about Ford’s new global small car leading up to its North American launch next year

THE VIDEOS ARE IN: FIESTA AGENTS TACKLE TECHNOLOGY FOR JUNE MISSIONS

DEARBORN, Mich., July 15, 2009 – The videos have been streaming in, and Ford Fiesta Movement agents are making a big impression. The videos are funny, unique and above all, entertaining.

The videos have generated huge numbers of online views through the first quarter of the Fiesta Movement – with more than 2.2 million YouTube views, more than 312,000 Flickr views and more than 2 million Twitter impressions, resulting in more than 13.4 million impressions.

The Fiesta Movement is a platform designed to generate excitement about the highly anticipated Ford Fiesta, the new fuel-efficient small car with style and substance that is coming to the United States next year. As part of a social media initiative, 100 young trendsetters are driving a Fiesta for seven months, traveling as “agents” on special missions. They then relate their experiences through a variety of social media sites.

Here’s the “greatest hits” of Fiesta Movement videos through the first quarter:

• Need to “pimp” a Fiesta? In this infomercial, agent Patrick Latimer shows off how you can do just that, with a foam hood scoop, custom-made dorsal fin and politically correct mud flaps. He even finds a way to politely wave at traffic as he zooms off in his Fiesta.
  
  Pimp My Fiesta, Patrick Latimer:
  http://www.youtube.com/watch?v=Ni2t2PUncxg

• Agent Joe is tasked with filling up the gas tank of his Fiesta and driving until he runs out of gas. Driving 432.5 miles, he realizes one thing – he is going to be asked a lot of questions.
  
  Ran Over by a Ford Fiesta?! Joe Penna:
  http://www.youtube.com/watch?v=EUvdwWNt_Lk&feature=channel_page

• With a sombrero on and maracas in hand, agent Brittani sets up camp in a Baja Fresh parking lot and gives away free food as part of her first mission. Ordering one of everything on the menu, she dishes it out to gatherers in the parking lot.
  
  Fast Food Nation, Brittani:
  http://www.youtube.com/watch?v=W01_MiFJoRU

• Fishing off the coast of Charleston, S.C., agent Eli uses his Fiesta as bait to catch a fish. Well, not really. But he makes some comparisons to his Fiesta looking like a fish.
  
  Fiesta = Fish? Eli:
  http://www.youtube.com/watch?v=j_s0PSnLrFs

• Getting some dating advice from the voice recognition system in his Ford Fiesta, agent Bobby realizes in this video that it’s not always for the best. After calling his ex-girlfriend, it provides some valuable insight.
  
  Dating Advice, Bobby So Famous:
  http://www.youtube.com/watch?v=TfO5jfYEgWw

• Documenting his trip from Chicago to the countryside, agent Craig has a battle with his future self on what he should do. After some debate, Craig eventually finds his way to the countryside, where he refreshes himself enough to return to the city.
  
  City Limits, Craig:
  http://www.youtube.com/watch?v=5OoHsIdQznc&eurl=http%3A%2F%2Fwww.fiestamovement.com%2Fmissions%2Fview%2F67&feature=player_embedded

• Agent Brittani has hot chicks washing her car, but not the kind you think. These are bikini-clad, yellow-feathered chicks with oversized, yellow beaks.
  
  Hot Chicks Washing Car, Brittani Taylor:
  http://www.youtube.com/watch?v=meYYeIPX6eE

• Milking cows is no easy task, as agent Creede shows off in this video. Lucky for him, he has a secret agent along who can provide him with the help he needs.
  
  Fiesta Mission 1, Creede Fitch:
  http://www.youtube.com/watch?v=A5nI9VrqTxk

• Agent Bridget plays around with the voice recognition system in her Fiesta. She has a difficult time along the way, and as a result accidentally calls someone.
  
  #2 Daphne Speaks, Bridget O’Neill:
  http://www.youtube.com/watch?v=891APa-vtsA

• Agent Chris gives viewers options as to which parts of the West Coast they want to see. Kicking off in San Diego and ending in Seattle, viewers can choose just about any feature of the coast they’re interested in checking out.
  
  Choose Your Own West Coast Adventure! Start Here! Chris Thompson:
  http://www.youtube.com/watch?v=OLr2y3p-cdY&feature=channel

• Spoofing Survivorman, agents Mandy and Joel go waterfall hunting in Northern Michigan for their mission. After sleeping in their Fiesta, Joel and Mandy find success.
  
  Survivorman Spoof, Mandy and Joel:
  http://www.youtube.com/watch?v=OU0BC05kQ48&eurl=http%3A%2F%2Ffiestamovement.com%2Fmissions%2Fview%2F38&feature=player_embedded

• Agents Marc and Jennifer take to Detroit and its suburbs to show off their favorite area and set their video to a song about what they saw along the way. Stops include the Detroit Institute of Arts, Tiger Stadium, Michigan Central Station and the Spirit of Detroit statue.
  
  Show Us Around Detroit, Marc and Jennifer Nischan:
  http://www.youtube.com/watch?v=JoDPTtdUxh4&eurl=http%3A%2F%2Ffiestamovement.com%2Fmissions%2Fview%2F16&feature=player_embedded

• Heading to the Los Angeles River with his Fiesta, agent Beto Lopez shows he knows how to entertain. Freestyle dance moves set to music not only display his dance skills, but the Fiesta, too.
  
  Ford Fiesta LA River Dance Mooncricket Style, Beto:
  http://www.youtube.com/watch?v=19dLFQW2ksg

• A high-speed look at the lights and sights of New York agent Hilary takes us on a trip from the Bronx to Brooklyn. The video is shot in time-lapse photography with a classical music overlay.
  
  Time-Lapse: Driving from the Bronx to Brooklyn, Hilary McHone:
  http://www.youtube.com/watch?v=wQhApdev8BA&feature=channel_page

• After kidnapping her mom, agent Deena takes her to places she has never been before. Stops include the Great Salt Lake, Metaphor: Tree of Utah, and the Bonneville Salt Flats.
  
  My Mom Was Kidnapped!, Deena Marie:
  http://www.youtube.com/watch?v=zEWhVcig4nY

• Showing off why they deserve to be in the Fiesta Movement, these agents prove they can have fun.
  
  Lauren, Chris, Brian – The Fiesta Movement:
  http://www.youtube.com/watch?v=bKQCvBz4_6k&feature=channel_page

• Fiesta agent Kristina outlines five reject items from the SkyMall catalog – all while sick in bed. Decide for yourself if she’s right!
  
  SkyMall Rejects, Kristina Horner:
  http://www.youtube.com/watch?v=XEwKViz0j2o

• Shake Mango heads into “Bigfoot Country” to search for Bigfoot. Check out what happens when they run into the mythical creature.
  
  The Search for BigFoot, Shake Mango:
  http://www.youtube.com/watch?v=oy5ssgGjywQ

• Three agents get together and pull a prank on another Fiesta Movement agent. Decorating her car, dressing up in costumes and dancing around is all part of the gag.
  
  Fiesta Faced, Dartanian, Steve, Cherry and Bridget:
  http://www.youtube.com/watch?v=fdif7OEETfQ

• Follow along with agents Courtney and Earl as they prep for their Fiesta Movement adventure. Virtual driving simulators, sitting endurance tests and nutritional training help them get ready.
  
  Ford Fiesta Training Video, Courtney & Earl:
  http://www.youtube.com/watch?v=Ph2eEeqgMzU&feature=channel

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About Ford Motor Company
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